01
Challenge
The brief was to drive awareness and purchase interest for two speaker SKUs during peak shopping season with constrained ad spend.
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Q Acoustics (via Imogen Grace Socials)
Meta Performance Campaign
Delivered a compact, data‑driven Meta campaign that exceeded CPM and CTR industry benchmarks and produced high‑intent site traffic on a modest budget.
- Paid Media
- Meta
- Performance
Holiday Meta campaign that outperformed benchmarks on efficiency and engagementResults & impact
02
Decode
We identified creative that resonated with audience segments and opportunities to reallocate budget mid‑campaign to maximise ROI.
03
Design
We planned audience splits, creative variants and a phased budget plan with real‑time monitoring. The roadmap included a post‑campaign retargeting plan for warm audiences.
04
Deploy
We executed Meta placements, monitored performance closely and reallocated spend toward the better‑performing M20 creative; delivered creative testing recommendations and a phased scaling plan.