Strategy, systems and sustained growth — decoded, designed and deployed for brands building across Africa and beyond.
Case studies
Disciplines applied
Countries served
Strategic Communications & Department Build
Marketing & Communications strategy, playbook and operational SOPs
We built Blanet’s marketing and communications function from strategy to SOPs so the organisation could run coordinated launches, stakeholder campaigns, and regulatory engagement across multiple markets.
Membership Acquisition & Funnel Engineering
Multi-market acquisition architecture for a 5,000-member launch
Designed and orchestrated a multi-funnel acquisition architecture to recruit founding members across four African markets with a clear revenue objective.
Go‑to‑Market & Product Adoption Framework
GTM and activation system to accelerate merchant onboarding
Built a product adoption lifecycle and multi‑channel demand engine to accelerate merchant onboarding and early adopter growth for a marketplace product.
Launch PR & Stakeholder Communications
Media, government and investor communications for Kigali’s urban cable car
Built the communications infrastructure and media readiness for East Africa’s first urban cable car system ahead of its public launch.
Meta Performance Campaign
Holiday Meta campaign that outperformed benchmarks on efficiency and engagement
Delivered a compact, data‑driven Meta campaign that exceeded CPM and CTR industry benchmarks and produced high‑intent site traffic on a modest budget.
Content Marketing & Brand Relaunch
Full‑funnel content system aligned to revenue goals
Relaunched Desa Foods with a content system that aligned messaging and cadence to the customer journey and supported the brand’s Q3 revenue objectives.
Integrated Event Marketing & Communications
Organic‑first event campaign that sold out 1,000 seats
Ran an integrated organic‑first campaign that drove 1,000 seat sales while generating significant owned‑channel reach and engagement.
Community & Content Launch
Launching a healthcare advocacy platform with rapid audience growth
From zero to a multi‑channel presence and a growing international community, we built HerSpine’s content and community systems to educate, mobilise and retain members.
Fintech Market Entry & Product Marketing
Brand and product marketing to support Liberian market entry
Built the brand, product marketing suite and merchant acquisition tools to support Hammer Pay Africa’s multi‑market launch into Liberia.
SEO & Website Performance Optimisation
Technical and content SEO for sustainable discovery
Audited and optimised Stellar Writes’ CMS and content to improve discoverability and search performance.
Tell us where you are headed and we will map the strategy, systems and campaigns to get you there.