The Memo

Integrated Event Marketing & Communications

Ran an integrated organic‑first campaign that drove 1,000 seat sales while generating significant owned‑channel reach and engagement.

Events
Organic Growth
Email

Organic‑first event campaign that sold out 1,000 seats

Challenge

Sell out a flagship event quickly using predominantly organic and owned channels while maintaining strong attendee experience and live coverage.

Decode

We identified content and conversion levers within owned channels and a shortlist of influencers whose audiences matched the target attendee profile.

Design

We crafted a conversion‑focused content plan, an influencer brief, an on‑site content capture workflow and a high‑performing email nurture sequence.

Deploy

We executed influencer activations, organic content, a 7‑person on‑site content team, and email and push sequences that drove ticket sales and live engagement.

Results & impact

200,000+ organic impressions, 33% social growth over three months, email sequence open rate of 52% and 11% CTR; the event sold out (1,000 seats).

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