HerSpine Solutions

Community & Content Launch

From zero to a multi‑channel presence and a growing international community, we built HerSpine’s content and community systems to educate, mobilise and retain members.

Health
Community Growth
Thought Leadership

Launching a healthcare advocacy platform with rapid audience growth

Challenge

Create a trusted digital presence for a sensitive health advocacy platform and grow a global community while maintaining credibility and sensitivity.

Decode

We prioritised educational, trust‑building content and community onboarding flows that respected privacy and invited advocacy.

Design

We produced thought‑leadership posts, a newsletter programme and a content pipeline of 30+ blogs and newsletters to build authority and nurture subscribers.

Deploy

We launched multi‑channel content, executed PR outreach and established onboarding sequences that converted visitors into newsletter subscribers and community members.

Results & impact

Reached 500+ newsletter subscribers within 3 weeks, 1,000+ organic followers across platforms within 5 months, 100+ community members across 5 countries, and secured 3 company partnerships and 5 advocate collaborations.

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