01
Challenge
A national‑scale transport launch required careful coordination with government partners, investors, media and the public. Messages had to be technically accurate, timely and aligned with regulatory expectations.
All case studies
Ropeways Transit Rwanda
Launch PR & Stakeholder Communications
Built the communications infrastructure and media readiness for East Africa’s first urban cable car system ahead of its public launch.
- PR
- Stakeholder Comms
- Launch
- Branding
Media, government and investor communications for Kigali’s urban cable carResults & impact
02
Decode
We mapped stakeholder tiers and identified the need for separate workflows for government notices, investor updates and media outreach to avoid conflicting public statements.
03
Design
We created a Brand Bible, a strategic communications framework, media kit, press templates and a tiered PR database covering local, regional and international outlets. We designed stakeholder notification protocols and founder media training.
04
Deploy
We implemented the comms protocol, trained spokespeople, produced media assets and coordinated PR activity linked to a major sponsorship activation at Rwanda Homecoming.