Membership Acquisition & Funnel Engineering
Designed and orchestrated a multi-funnel acquisition architecture to recruit founding members across four African markets with a clear revenue objective.
The challenge was ambitious: recruit 5,000 founding members across Nigeria, Ghana, South Africa and Rwanda with an aggressive revenue target inside a compact campaign window. This required market‑specific targeting, coordination across timezones, and a repeatable conversion system.
We reviewed existing sales pipelines, audience behaviours, and regional constraints and found that a single funnel would not scale across such diverse markets. The solution needed parallel funnels with a unified KPI backbone.
We designed a three-funnel conversion architecture and five parallel acquisition channels — LinkedIn InMail, influencer partnerships, affiliate programmes, paid advertising and an organic content engine — mapped to market segments and local behaviours. We built KPI dashboards and escalation protocols.
We coordinated a cross‑functional team of 30+ across markets, implemented GoHighLevel pipelines, set up A/B testing across funnel pages, and ran weekly performance reviews with real‑time optimisations.